‘Toast Martinborough’ was all that a wine festival can promise at this time of the year, though to me the name does not promise much. The dry toast image of a partly burnt crust did not fit yesterday’s lush Martinborough.
With odd words in mind – why do bus labels say ‘air-conditioned for your comfort’? Why not just “air-conditioned”?
Cheesy grovelling superfluity is a fungus. Market-speak mycelia insinuate everywhere, blurring any crisp edges in our minds.
Why else would they air-condition? For our discomfort – to burn up more diesel – to make other people feel bad?